Zipcar's rapidly expanding University sector includes over 300 schools around the US and Canada. This integrated campaign is a total creative refresh with the new tag line "The freedom to be you. The wheels to get you there."
The conceptual development, creative direction and design for this campaign is focused on driving the connection between the students lifestyle, the Zipcar brand, and the benefits of membership using photos with typographic backgrounds of actual quotes from real students answering the question "what makes you free."
The conceptual development, creative direction and design for this campaign is focused on driving the connection between the students lifestyle, the Zipcar brand, and the benefits of membership using photos with typographic backgrounds of actual quotes from real students answering the question "what makes you free."
With the help of photographer, Josh Campbell, and illustrator, Luke Choice, we were able to achieve this vibrant campaign.
University acquisition is up over 25% and rapidly growing since the launch in late summer. Video has been viewed over 30,000 times on YouTube and is being shown on campus centers around the country.
